Online advertising/Web development/Website creation/Web design/Web promotion/Marketing online/SEO

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SEO Glossary


Actions SEO on site – Optimization actions: text, meta tags, URLs, pictures, any HTML element

Actions SEO off site – Actions focused on getting links on other sites. For example, web directory submission, blog publishing articles, buying items with link to site

Absolute Link – absolute link, compared with the relative link shows the full URL to the page.

Administration web site – Permanent monitoring of the site. Maintenance (update / modify web pages, text, images, database management, image processing, introduction of new offers daily verification of the functionality of links etc).

AdSense Google – A system whereby a user displays page advertisements ; the website gets paid depending on the amount of links accessed.

Ad Broker – The person or agency that mediates the relationship between a site owner and those who want to buy online advertising.

Ad Manager – Software or an online service such as Google, destined to manage advertisements and advertising campaigns.

Ad Blocking – Site content is filtered to block ads loading.

Affiliate Link – The owner of a website can put on your website or an affiliate link to another site. He will receive commission if that site will be visited by its users ..

Algorithme – It is a formula used by search engines to provide users during a search, the most relevant websites related to the searched words. This formula establishes the importance and page rank of a website. Each search engine has its own algorithm.

Allintitle – It is a specific search engine operator from Google that displays a list of web pages that include the keyword in the title after the query.

Allinurl – specific Google Operator that will display web pages containing the keyword in the URL after the search has been performed.

Application Web – A method of managing website resource that avoids errors by automating processes.
Automatic Submission – Automated process for inclusion of site in search engines, directories, web catalogs.

Authority – The Authority of a website is created by the quality of links that refer to it but also by the relevant content it shows.

Audit SEO – The process of “diagnosis” of the site to get a more accurate picture on it before starting SEO services.

AdWords – Payed link to display a particular site for better publicity.

Anchor Text Link – text of a visible link.


Back links – Links to your website received from other websites. The existence of back links shows a high popularity among web users. Back links (abbreviation used BL) are also known as inbound links, in links, incoming links (IBL) or inward links.

Banned (penalized) – The site can be banned if they break the rules of search engines. Once resolved the causes of the penalty, you can ask for a review.

Banner – Digital Image representing the picture of a site for advertising purposes.

Bait et Switch – Consist of changing or modifying the contents of web pages already optimized, if the owner wants better performance.

Beta – The stage of testing the site.

Bells and Whistles – Term that refers to those elements that are not indispensable to the website. For exemple, loading images, graphics loaded, gif animations.

Bid – Is the amount that the website owner is willing to pay for the advertising campaign.

Black hat – Optimization technique that breaks the rules of search engines that can cause penalizing the site from search engine.

Breadcrumbs – Propose a way to navigate on a website showing a chain of links displayed hierarchically.

Broken Link – Term used for a link that points to a nonexistent page

Browser Compatibility – This is how different browsers display web pages. A website should be displayed the same way on all browsers.


Code Captcha – an automatic method presented in a distorted picture containing letters to be copied by the user to prove that he is a person and not a computer program.

Cost per action (CPA) – Cost of action.

Cost Trough Ratio (CTR) – represents the ratio between the number of impressions of an ad and the number of clicks on advertising.

Cost per clic (CPC) – is a method of online advertising whereby an owner of a website pays a certain amount for each click received on the link to his website.

Counter – measurement system that shows visits on a website. Unique visits are not monitored, but only clicks.

Click Throught rate (CTR) – Method of testing and measuring the success of advertising campaign

Cloaking – It is a method of promoting website considered spam because on search engines site content is different from what the user founds on the site.

Conversion Cost – Used in online advertising campaign, the total cost per sale is calculated by dividing the total cost of the campaign to the number of sales generated by this campaign.

Conversion Rate – Is the ratio between clients of the site and the total number of visitors

Crawler – Program used by search engines to investigate the content and validity of a site.


Description Meta Tag – Description of a web site ; it is necessary to use keywords related to the content of the web page.

De listing – Due to certain reasons the link is removed from search engines..

Deep linking – Link to the content of web pages in the depth of the site tree. Maybe a direct link to the individual pages in the site, but not on the home page.

Destination Page – Page that opens when the user clicks on results provided by a search engine or on a banner.

Dirty URL – URL of a Web page consists of unconventional characters such as equal (=), question mark (?). It is difficult to write very complicated in terms of structure.

Directory enhancement – indexing a link in a website directory with a keyword rich description.

Doorway Page – Pages created for promotion in search engines. Spam is considered a method for promoting and cause banning of the web site.

Domaine name – Upper range (. Ro. Com,. Net) secondary domain (.,. Web domain consists of the domain name and its extension.

DNS Parking – Domain registered without a developed site; it has no content online.

Duplicate Content – Web pages that have a different design, but they have almost the same content. May be penalized by search engines.


Earnings Per Visitor (EPV) – Determine the ability of a website to transform visitors into customers.


Filter words – Words that cannot generate results in search engines. For example: I’m at, and etc.

Free For All Link Pages – Pages with free links

Fuzzy Search – This search shows all possible combinations for misspelled keywords.


Ghost Site – Site that state that has not been updated, but it was not removed because it has useful information.

Google AdWords – Google Ads – paid advertising provided by Google;web site pays for an optimal position in search engines.

Googlebot – Google search engine robot that scans Web sites and collect the necessary information for the search index.

Ghost Domain – site that is not in use, it is used to increase traffic and popularity to another site. This method is considered as spam by search engines.

Google Dance – changing positions of the site where the search engines are updated by Google.

Google Sandbox – virtual space created by Google for sites penalized.

Graphic Design – process of creation and combination of images and words to visual representations.


Hidden Text – Method of promotion considered spam. The text of a web page is visible only to search engines but not for users.

Hits – Means visits to the pages and website files. It does not follow the number of visitors, but only the number of hits. A website can have several shots of a person.


Keywords – words with which the user is looking for a site in the search engines. Keywords help the owner to position themselves in the best possible position in the search engine.

Key word stuffing – method considered spam by the excessive repetition of keywords on a web page.

Keywords Cannibalization – Optimize all pages of a site on the same keyword. The result is the loss of relevance of the pages as they will compete with each other.

Keywords Tag – Tags that are listed all the keywords used on a website.

Keywords Title – Title of a page that communicates with the spiders of search engines the content of the page. It is both an HTML tag.

Keywords Research – Keyword research, analysis and determining the most appropriate keywords.

KEI Keyword Effectiveness Index (KEI)- Measuring the effectiveness of a key word for the natural ranking. This estimate is based on search frequency and keyword competition.

Klog – Stands for the concept of “knowlwdge blog” that designates a blog focused on a specific category of public


Link Popularity – The popularity of a website on backlinks

Landing page – Page that a user is redirected when acting a link.

Link Checker – is a program that scans the Web site to identify the dead links (dead links). Usually, these programs have a report that provides a list of all dead links on a website.

Link Farm – A list of links that are not related to where they are. It is a method considered spam by the search engines.


Manual Submission – Manual registration of a site to a web directory

Meta tags – Descriptive tags of the site

Meta refresh – HTML Tags used to resume or to refresh a web page at a certain time. Sometimes this tag is used to automatically redirect a user to another web page.

Mirror site – It is a site that has content identical to another site.

Moved Permanently – Indicates the permanent removal of a web page.


Non Reciprocal Link – A link on the site that points A to site B, site B without that contains a link to Site A. Search engines do not prefer reciprocal links because they are not the result of a partnership between two sites.


Online Promotion – Promotion in search engines and specialized directories for the site appear in the top search results for certain keywords. Online promotion campaign is an effective means of increasing the number of visitors, especially of customers site.

Open Directory Project (DMOZ) – The largest web directory on the Internet.

Organic Listing – natural result (which does not involve sponsored ads) of searches in search engines.

Orphan page – web page that has links to it.


Paid Inclusion – to include the site in their database, some web directories require a fee.

Page Jacking – online promotion methods considered spam. Consists of copying a web page with a high page rank and presenting new page as the original.

Pay per click (PPC) – is a method of online advertising that is displayed on many websites link to your website for each click that link to be paid a certain amount. Example: Google Adwords.

Page Rank For Money – how to buy or sell links to some sites with high page rank so as to improve PR other pages.

Page views – Shows the number of visits to a site. Every time a user enters a website, these visits are counted even if he comes on the same page and after 10 min.

Post – A post an article on a blog, add a blog article.


Query – words or groups of words used to locate a web page in search engines.


Request – words or phrases used to locate web in search engines a page.

Reciprocal Linking – Link Exchange between the two sites to increase page rank and bring visitors to the sites.

Relative link – link contains only a portion of the URL of the page you send. SEO experts advise not to use the relative link.

Results Page – the page that displays the results after the search by a keyword.

Rank – Indicates the position of the site after searching with a keyword in the search engines

Robots.txt – the file from a Web site that contains instructions for search engines to index the pages.


Siphoning – method to gain traffic to your site using data from another site.

Spammer – the name given to one who uses spam methods to influence the results of search engines.

Spam – Techniques used to gain unfair trade. For example sending messages.

Spyder – Function of search engines to identify the keywords, tags and links.

Splash page – The page that contains a welcome message before the user can enter the site. Contains a link like “Press to access the site.”

Stickiness – The length of time the user spends on the site.

Stop Word – Words ignored by the search engines, because they are too common.

Saturation Analyzer – Test method the number of pages that have been indexed in the search engines and the frequency of visits to the site.

Scored keyword phrase – The name of a sentence that has been recorded in a system that tracks the number of keyword research, also called score.

Search engine – Indexing the web pages dedicated servers, collecting their results and return according to demand. The engines are the most important research: Altavista, Excite, Hotbot, Infoseek, Lycos, WebCrawler and Northern Light.

Search Engine Optimization (SEO) – Action that aims to improve the indexing of a website in search engines. It has two important actions: off page optimization and on page optimization.

Search Engine Marketing (SEM) – Activities designed to promote website in search engines, the studies on keywords, SEO services.

Search Engine Result (SERP) – The page that displays the results in the results of search engines.

Search Engine Friendly – The ability of a website to have a better positioning on search engines. He must have a content rich in keywords for indexing is easy.

Site Profile – The profile of the site, the type of content contained on the site.

Sitemap – file that contains URLs of web pages. It is used to facilitate the indexing of pages.


Text Link Advertising – paid advertising that appears in the form of plain text on a web page.

Title Tags – Title of a page that communicates the search engine spiders what is here. It is both an HTML tag.


Unique Visitors – Refers to the real site visitor. When a visitor enters a site, the web server’s IP register them thus determining the actual number of visitors to the site. If a visitor accesses 10 pages of the site, the web server will include 10 pages accessed but a unique visitor.


Viral Marketing – Free advertising methods that send promotional material to a person who in turn can send to others.

Visitor – A term used to denote wrong unique visitors on a site. A visitor is a person who can return several times within a 24 hour on a website.


Web identity – the company logo, colors, motto for promotional material.

Website usability – This is the accessibility of the site, the ease with which it can be used by visitors and search engines.

Webdesign – Web design services involve all stages by which a web site passes. From designing visual elements and composition structure to web page programming and introducing elements that make up the content of the site. Web design services provide: clear information, a flexible design, easy navigation, a professional image of your site.

Webmaster – The person responsible for the administration of a site.