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Bing It On Challenge

Google’s Matt Cutts: Bing it on challenge was obviously flawed

A little over a year ago, Microsoft launched this campaign named the Bing It On Challenge, which was basically a blind-search taste test pinning Bing against Google, while removing the branding.
Ian from Freakonomics reports that the challenge was not just a “little fishy” but he feels Google may have an “deceptive advertising claim against Microsoft.” He details why in his post at Freakonomics.

Source : seroundtable.com
Keywords : Google, Bing, Microsoft

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